IPhone Xs and Xs Max hands-on: The new normal

Delia Walker
September 13, 2018

Upgrades like wireless charging and an apparently machine learning-powered dual selfie camera setup are nice, but they aren't the kinds of things that will make the Pixels stand out in a crowd.

What should I know about the new A12 Bionic processor?

The Apple September keynote focused on buzz words like "neural engines" and multi-core processing with GPUs and CPUs.

There's a slightly better screen, some improved water resistance and Apple's new A12 Bionic processor to make everything run that little bit faster.

The iPhone XR takes the notch, minimal bezels and a big screen, and packs them into an affordable iPhone. Its sides are also made out of aluminum, rather than stainless steel.

Building on last year's iPhone X, the new iPhone XS keeps the same size (5.8-inch screen) and form factor, and adds a new gold color option.


"Apple, once again, has shown their mastery of pricing tiers, which will extract more revenue per customer", analyst Gene Munster of Loup Ventures wrote in a note.

Moving to the camera, both the iPhones will have two 12-MP cameras one of which will be a telephoto lens and the other will be a wide-angle lens. The cameras use what Apple is calling "Smart HDR" that composites shadows, highlights, and other details into a single image.

Schiller called this "a new era of photography", and "computational photography". From the intriguing new design of the Apple Watch Series 4 to Apple's 2018 iPhone lineup, Apple today set the table for what may very well be the company's most lucrative holiday quarter in history.

The new Apple watch with Global Positioning System is available for $399 and the LTE variant comes in at $499 and are both available starting September 17, with preorders starting this Friday the 14. It's likely to be one of the most-used features of the new phones. For models in China, the phones have dual SIM slots in a single tray.

Apple said orders for the iPhone Xs and Xs Max will begin September 14, and the devices will ship beginning a week later.

OLED or LCD? Last year, Apple launched its first OLED display on the iPhone X. Now, both the XS and XS Max will have OLED displays.


Apple is preparing to unveil their new iPhone at a big tech event, and the public can see the big reveal by streaming it online.

Instead 3D Touch it uses a new feature called Haptic Touch.

Apple is clear that they don't want to control usage but they are giving users the tools to better manage their time on screen. Apple really came out of left field with the iPhone Xr this year, and there's no way Google was able to fully anticipate that, let alone have time to react to it in the product portfolio.

Meanwhile, Apple says the XR will go an additional 90 minutes past the battery life of the 8 Plus.

You'll be able to pre-order the iPhone XR beginning Friday, October 19, and it will hit stores on Friday, October 26, in more than 50 countries.


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