Netflix is Testing a New, More Expensive 'Ultra' Subscription

Tonya Becker
July 5, 2018

In one of the tests, the new Ultra tier would differ from the Premium tier by offering access on up to four screens, and downgrading the Premium tier to just two screens. The main difference between Premium and Ultra, according to Variety, is the availability of HDR, also known as high dynamic range, which "provides more vibrant color reproduction and higher contrast". The Ultra tier is being tested at €16.99 in Europe, which equates to £14.99 in the UK.

The new subscription tier was first discovered by the Italian website TuttoAndroid.

Netflix is testing a higher price "Ultra" plan that will sit above the current Premium plan.


Netflix is supposedly thinking about adding a fourth plan that will include access to HDR content in addition to everything now available in the Premium plan. Notably, the Standard tier would also get to one stream from two.

If you followed the news out of CES closely this year, you probably heard the word HDR tossed around a lot.

Netflix is yet to announce the new feature officially, so drop your pitchforks for the time being.


She said: "We continuously test new things at Netflix and these tests typically vary in length of time". The three tiers available now are Basic, Standard, and Premium, with Premium costing subscribers $13.99 per month.

According to CNet, a Netflix spokeswoman said that the service is "testing slightly different price points and features to better understand how consumers value Netflix".

Whether Netflix will roll out the option to all Italian subscribers or will do so in other markets remains to be seen. Cord Cutting reports that the price changes depending on the browser that is used. So what more do you get for this extra money?


There's no guarantee that the Ultra tier will be rolled out to everyone, but if it is, many users will be unhappy about what appears to be a sneaky price hike.

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