'Roseanne' cancellation to cost ABC tens of millions in ad revenue

Tonya Becker
May 30, 2018

"What she wrote is antithetical to our core values, both as individuals and as an agency", the company said in a statement.

ABC is cancelling the hit sitcom "Roseanne" following "abhorrent" comments from the show's star, Roseanne Barr, who had compared former Obama advisor Valerie Jarrett to an ape.

In the post-firing tweet, Barr apologised to "all the wonderful writers (all liberal) and talented actors who lost jobs on my show due to my stupid tweet".

Barr went on a tweet storm late Tuesday night and into Wednesday morning, retweeting dozens of supportive messages from her followers, including alt-right figures such as Jack Posobiec and Thomas Wictor who continued to peddle conspiracy theories questioning Jarrett's ethnicity and heritage.


No matter. Not long after the lame apology, the folks at ABC - the network that was making stacks of money off Barr's reboot of the old sitcom "Roseanne" - cancelled her show.

ABC responded by canceling her massively successful revival and its Emmy "For Your Consideration" campaign, while talent agency ICM dropped Barr as a client and Viacom networks Paramount Network, TV Land and CMT canceled upcoming reruns of the revival series. "Forgive me - my joke was in bad taste". "Roseanne's Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have made a decision to cancel her show", was all Dungey had to say on the matter.

That means the minimum Roseanne will now lose following her racist tweet is around £2m.

Meanwhile, co-star and executive producer Sara Gilbert, stated: "Roseanne's recent comments about Valerie Jarrett, and so much more, are abhorrent and do not reflect the beliefs of our cast and crew or anyone associated with our show". I am very sorry to have hurt you.


They said: 'Roseanne's Twitter statement is abhorrent, repugnant and inconsistent with our values and we have chose to cancel her show'. To Fishman, she wrote, "i created the platform for that inclusivity and you know http://it.ME".

United States television star Roseanne Barr has apologised for her racist outburst against a former Barack Obama aide, claiming she believed the target of her abuse was white. I imagine George Soros's nephews are lovely people. "I think the bigger question is why was she given this opportunity to have this show again in the first place when her reputation precedes her?" "I made a mistake I wish I hadn't but.don't defend it please. ty", she tweeted.

"I'm fine", she said.


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