How the rise of voice search puts pressure on Google's business model

Doug Carpenter
May 10, 2018

Starting today, you can choose from six new voices for your Google Assistant. Rather than Male and Female voices, there are 6 different voices you can add.

During I/O 2018, Google Home can do a bunch of new things as Google's smart Assistant got updates, as the search engine giant revealed.


Better yet, each Home device or specific users account can choose the voice they want. When kids say "Please" during a command, they would receive thanks from the virtual assistant in response.

Experience Google Home awesome features which may you have wanted ever.


Google will probably always be one of the biggest internet companies, but it's facing the first serious threat to its business model since those early days in the garage.

In March, Google rolled out Routines, which allows a single phrase to initiate multiple commands. That's why Google just made a huge change to make conversations easier, smooth, and more conversational. The Assistant will understand when you're talking to it versus someone else and will respond accordingly. (Families have listened to over 130,000 hours of children's stories in the last two months alone.) To help you give your little ones some positive reinforcement when they ask nicely, later this year we'll introduce Pretty Please, so that the Assistant can understand and encourage polite conversation.


We've been able to order select items for a while now, but this takes it a step further. Then, partners like Starbucks will integrate with the Assistant to streamline everything. Alexa can also vary the intonation and speaking volume more than Google. "Over the past 20 years, we've developed a lot of experience in connecting people with the right information, services and context, and we're putting that to work in Google Assistant." wrote Brad Abrams, Product Manager, Google Assistant. This includes things like connected blinds, kettles, ovens, refrigerators, fans, air purifiers, coffee makers, and sprinklers. Google wrote in its blog post. It provides interactive activities through the Google Home. As the Huffington Post recently noted, half a billion Apple devices have Siri on them; Amazon sold tens of millions of Alexa-enabled devices during the 2017 holiday shopping spree, and Microsoft's Cortana has nearly 150 million active monthly users.

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