Facebook To Launch New Dating Service: 'Not Just Hookups'

Doug Carpenter
May 2, 2018

In April, however, the data scandal involving Cambridge Analytica erupted, causing a public outcry and prompting Facebook to promise to go even further.

Facebook executives were quick to highlight other features for safety and privacy, noting that dating activity would not show up in Facebook's centerpiece News Feed.

Facebook wants to help you get laid, personal privacy be damned. The feature will be called "Clear History". "And we also need to keep building and bringing people closer together", Zuckerberg said in closing out his keynote address.

Zuckerberg testified before Congress last month for about 10 hours over two days.

The dating feature would be opt-in only and users would be able to build their profile out of the view of their Facebook friends.


"While Mr. Zuckerberg does not normally come under the jurisdiction of the United Kingdom parliament, he will do so the next time he enters the country", Mr. Collins wrote in a letter addressed to Rebecca Stimson, Facebook's regional head of public policy. For instance, Facebook could use the conference to release a portable headset created to turn the so far geeky realm of virtual reality into a mass phenomenon. That prompted an outcry that Facebook was mishandling people's data. Zuckerberg announced the $199 device, called the Oculus Go, six months ago without specifying when it would go on sale.

Zuckerberg, of course, spent the past year facing intense criticism for failing to prevent Russian entities from spreading propaganda on the social network.

That's according to CEO Mark Zuckerberg, who announced that his company will begin rolling out a new dating feature during the social network's F8 developer conference on Tuesday.

That is, if you want.

"This feature will enable you to see the websites and apps that send us information when you use them, delete this information from your account, and turn off our ability to store it associated with your account going forward", the company said in a separate blog post.


Geoff Blaber, vice president of research and market analysis firm CCS Insight, says that by leading off the conference with a focus on security and privacy, but pledging the only way to overcome those challenges is to continue to build services, Zuckerberg successfully "walked the tightrope".

Either way, a Facebook dating app would do gangbusters, as the sheer amount of data the company has on people would make matchmaking a snap.

Taking on a more somber and forceful tone than in previous years, Zuckerberg on Tuesday tried to bolster Facebook's commitment to privacy and building community.

It's normally a sympathetic audience.

Zuckerberg is also likely to talk up new stuff, including AR and virtual reality. It could be that Facebook has something brand new in mind.


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