Snapchat Unveils New Glasses Line

Doug Carpenter
April 27, 2018

Long back in 2016 Snapchat has released its new gadget called as Spectacles in the market, but unfortunately, the brand has only sold 2,20,000 pairs. With almost all of the 3.5 billion Snaps captured every day, taken on a phone, the company wants to take a leadership role as camera technology evolves, he said.

The second-generation Spectacles Snap unveiled Thursday appear to try to address some of the problems in the first model.

Snap is reportedly working on another version of Spectacles, which could have augmented reality or possibly Global Positioning System capability. You're much more likely to use them as your primary sunglasses. Launching with prescription options, a smaller pair, a cheaper price at $150, the ability to take photos and work underwater and actually being stylish, Snapchat Spectacles have the potential to actually be something people want to wear.

Transferring videos and photos from Spectacles to the user's smartphone is also faster this time around. Press and hold to snap a photo.

Whether customers will take to Snapchat's new Spectacles more than the first-generation model, however, is anyone's guess. To increase the audio quality of recorded video, Snap added a second microphone.

First, it created a slimmer design to fit more easily in a trousers pocket, with a noticeably smaller case for easy storage in the bag.

The new version is also available in a wider range of frame and lens colors. Snap, Inc., the parent company of Snapchat, reported a $40 million write-down in November on unsold inventory. They are water resistant down to one meter for 30 minutes, and can capture up to 70 videos on a single charge.

These changes to Snapchat's Spectacles are certainly significant, and time will tell whether the glasses prove to perform stronger than their previous generation. The new model retains a silhouette similar to the introductory model, but has been noticeably slimmed down, and come in three jewel-tone hues: onyx (black), ruby (red), and sapphire (blue).

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