Canadian data firm Aggregate IQ 'spent $2m' on Facebook adverts about Brexit

Doug Carpenter
April 27, 2018

Mr Schroepfer stressed that political advertising on Facebook is "a very small, low, single-digit percentage of our advertising revenue" and the company believes transparency is the best way to protect voters from malicious political ads.

"Bullying journalists, threatening academic institutions, and potentially impeding investigations by lawful authorities", Knight said, leaning into his microphone.

Tory MP Julian Knight took the criticism as step further saying: "I put it to you that Facebook is a morality-free zone". "You aren't an innocent party maligned by the likes of Cambridge Analytica: you are the problem".

Earlier this month, Mr Zuckerberg apologised to USA senators for issues that have beset Facebook, including shortcomings over data protection.


On the issue of bullying, he said: "I am sorry that journalists think we are preventing them getting the truth out". What many of us are appalled by - Facebook allowing Cambridge Analytica, or other companies allowing "third parties", to exploit user-consumer information without permission of the user-consumers - may be exactly what is actually appealing to Facebook users. And its acknowledgement that it didn't read the fine print on an app that's caused so much trouble will likely not be something some users forget so quickly.

In a written submission to the United Kingdom parliament's media committee, Mike Schroepfer said those wanting to run political adverts would have to complete an authorisation process and the messages would also have to display who paid for them.

What makes Facebook so attractive to advertisers? Facebook said that the rules, known as the General Data Protection Regulation, could lead to a decline in use in Europe.

Schroepfer said that while he was giving evidence, "we'll likely be blocking hundreds of thousands of attempts by people from around the world trying to create accounts with automated systems".


It came after former University of Cambridge researcher Aleksandr Kogan, the man who developed the app used to harvest the data, went before the DCMS Committee on Tuesday.

Facebook did not immediately respond to a Fortune request for comment on Schroepfer's comments.

A senior Facebook representative will be questioned by MPs over concerns about the social network's business practices. Kogan, when asked by BuzzFeed News about viewing the NDA, said he'd need to consult his lawyers first.

According to the notice, Facebook has submitted an apology and has accepted that almost 5.62 lakh people in India were "potentially affected" by the data breach incident.


According to Facebook's CTO, the company was not aware of Chancellor's background when he was hired in November 2015, and had only "recently" found out about his past.

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