Watchdog Alleges Cambridge Analytica Violated Election Law

Delia Walker
March 30, 2018

A day after testifying before a British parliamentary committee, Cambridge Analytica (CA) whistleblower Christopher Wylie on Wednesday released material on what he referred to as "SCL's past projects in India".

According to reports and recent revelations from whistle blower Christopher Wylie, Cambridge Analytica, a political consultant firm, began collecting private information about Facebook users in 2014 for political purposes, a violation of Facebook's user agreement.

When probed by Farrelly about Cambridge Analytica's role in India, Wylie said that the firm has offices and employees in the country and offered to produce documents related to the firm's operation in India.

SCL India SCL India has a database of over 600 districts and 7 lakhs villages, which is constantly being updated.

It is important to note that these documents claim SCL Elections, which became Cambridge Analytica in 2013, worked on various elections in India between 2003 and 2012. They have an office in India...

He said, "I believe their client was Congress". He wrote, "I've been getting a lot of requests from Indian journalists, so here are some of SCL's past projects in India".

He said this tactic was used in elections around the world, including the 2016 one that saw Donald Trump elected as president of the United States, as well as the pivotal vote that saw Brexit become a reality by the tiniest margin.

Coffman responded by saying her office was looking into Cambridge Analytica and other third-party organizations to see if Colorado laws were violated, and said she was working to pass a bill relating to data privacy in the state's General Assembly.

Wylie also disclosed a location of the firm's office and regional centres, owned and operated by SCL in India.

While Cambridge Analytica denied the allegations, the media reports have caused concerns across the globe with law enforcement authorities from the United States and the United Kingdom summoning Cambridge Analytica and Facebook's Mark Zuckerberg.

"It is wrong to suggest that Cambridge Analytica's earlier relationship with Aggregate IQ implies that we were involved with their work for Vote Leave".

The SCL India carried out research for a "major state party" in Rajasthan in 2003.

The world's largest social media company has announced a series of changes to the way it operates since its involvement in a historic data scandal emerged last week, including the implementation of new privacy tools that let users delete data for good.

"Whether the personal data of Indian voters and users has been compromised by Cambridge Analytica or any other downstream entity in any manner, and if so, how was it compromised?" the notice stated.

"This includes our lawyers taking action in late 2014 against a number of former staff members who had stolen data and intellectual property from the company".

Graham Mudd, a product marketing director at Facebook, said: "While this is common industry practice, we believe this step, winding down over the next six months will help improve privacy on Facebook".

Research & Communications Campaign CA was contracted to undertake an in-depth electorate analysis for the Bihar assembly election in 2010. He contends that the data of 50 million Facebook users was harvested and used to "build a powerful software program to predict and influence choices at the ballot box", the Observer article said.

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