Facebook will BAN the use of third-party data to target adverts

Doug Carpenter
March 30, 2018

Yesterday Facebook released new privacy settings for the users aimed at giving more power to the users over how they want to control sharing data.

There will be a privacy shortcuts menu as well where users can now control data with a few taps, with better navigation.

As for protecting Facebook's users' privacy, The Economist has called for the company to take its data protection protocols to a new level: "Facebook needs a full, independent examination of its approach to content, privacy and data ..."

The world's largest social media company is under pressure to improve its handling of data after disclosing that information about 50 million Facebook users wrongly ended up in the hands of political consultancy Cambridge Analytica.

Facebook Privacy Settings

Aside from delaying the launch of the Portal smart home device, Facebook is reportedly implementing some changes on how it will store users' data.

There is a new Facebook page - called Access Your Information - where users can see what they have shared and manage it. So instead of having settings spread across almost 20 different screens, they're now accessible from a single place.

"The experience is now clearer, more visual, and easy-to-find", they added. Between the Cambridge Analytica scandal, the collection of Android phone data, and the #DeleteFacebook campaign, the company isn't looking well in the eyes of the public. There will be additional security options like two-factor authentication and options to manage user data accessed by Facebook advertisers with other features like adjusting who can see your posts and other private data in the profiles.

They were announced ahead of a stringent European Union data law which comes into force in May. However, currently, Facebook is not in a position to take any chance on compromising the privacy of its users as it has no control over how the information will be utilized further by marketers.

If you have reached the end of the road on Facebook and feel like it no longer serves a meaningful goal in your life, perhaps it's time to delete your account.

Some people might like such personalized ads, but others may find them intrusive or manipulative.

The government has also sent a notice to Cambridge Analytica asking whether it has misused data to profile Indians and influence elections in the country.

We're also making it easier to download the data you've shared with Facebook - it's your data, after all.

As a part of their massive cleanup, Facebook has made another announcement about ending their Partner Categories advertising program where it works with third-party data brokers for ad-targeting.

"It's also our responsibility to tell you how we collect and use your data in language that's detailed, but also easy to understand", Facebook said adding that updates to Facebook's terms of service and an updated data policy will be presented in the coming weeks. They stress that the updates are all about transparency, not about new rights to collect, use, or share data.

"I started Facebook, and at the end of the day I'm responsible for what happens on our platform".

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