Video Adverts Are Coming to Google Play

Delia Walker
March 21, 2018

Right now you can try it with just six games: Clash Royale, Words With Friends 2, Solitaire, Final Fantasy XV: A New Empire, Bubble Witch 3 Saga, and Mighty Battles.

Google launched support for instant apps at the I/O conference in 2016, although with a focus on allowing users to show content from an app without the app being installed. Google will also extend this "Try Now" feature to third-party sources and not just Play Store.

The ability to play games without installing them will be particularly useful for users with a slow internet connection or limited data plans, as they will be able to gauge the performance of the game with minimal data use.

Google had been talking about how they will introduce a new feature that will allow Android users to test a game before they install/buy it. Google has finally introduced the feature as "Google Play Instant".

Accessing the Google Instant Play games is pretty straightforward. It also comes with tags like "New" or "Action" to help users search for games on Play Store. The app is available for download on the Google Play Store for free.

Now the Instant Gameplay section includes only a handful of titles like Clash Royale, Words With Friends 2, and Final Fantasy XV: A New Empire.

Dubbed Google Play Instant, the feature aims to improve discovery, offer a more friction-free play option, and to boost the impact of social invites and marketing campaigns. The tab will include game trailers and lists top games as well as new games or lists based on the genre of a game. While Instant Apps is open to any developer, the game version is still in closed beta.

In the past years, Google has been working on extending its reach to all major industries, and it has succeeded in becoming the dominant player in each market. Instant Apps can be leveraged by developers to provide a similar experience to users on Android smartphone.

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