Viewership of 2018 Academy Awards hits all-time low

Glen Norman
March 9, 2018

Based on the current Gallup survey, Trump received a 39 percent approval rating for the February 26 to March 4 period, which means that 61 percent of Americans disapprove of his leadership.

Considering the war of words that Trump had with some actors in the run-up to the 2017 Oscars, it is hard to accept Trump's claim that his recent observation is a joke.

Donald Trump took to Twitter to suggest why that is.

It's thought the Oscars' decline could be attributed to the fact there's been year of political activism hitting the show, turning off viewers.


Variety reported that Oscars telecast averaged a 6.4 rating in valued adults 18-49 demographic and 24.4 million viewers, compared to the 8.7 rating and 29.1 million viewers in 2017. During a Tuesday morning tweet [VIDEO], Trump responded to the low ratings of the show, before adding, "Problem is, we don't have Stars anymore - except your President (just kidding, of course)!"

Jimmy Kimmel (left) congratulates Guillermo del Toro at the Oscars ceremony.

"OSCAR CRASHES TO LOWEST VIEWERSHIP IN HISTORY", the Drudge Report's top headline screamed Monday evening. The ceremony acknowledged the #MeToo movement and managed to culminate in an obvious invitation of support, inclusion and diversity in the worldwide cinema scene. "There are more things than ever competing for an audience's attention, and more alternatives for people who might not want to sit through something as conventional as an awards ceremony". But with $57.4 million in ticket sales, The Shape of Water was the biggest best picture victor in five years since Argo in 2013.

Brian S. Brown, president of the socially conservative National Organization for Marriage, called the Oscars a "bizarre presentation" that made "people who buy movie tickets and finance the lavish lifestyles of the left's rich and pampered" feel marginalized. "And the truth is, if we are successful here, if we can work together to stop sexual harassment in the workplace, if we can do that, women won't have to deal with harassment all the time at every other place they go".


Though many of these films discussed progressive issues, there was still only one female nominee for best director, which presenter Emma Stone referred to as "four men and Greta Gerwig". In a particularly insider-y moment, lead actress victor Frances McDormand finished an otherwise emotional tribute to the other female nominees with the term "inclusion rider", referring to a contractual clause that requires a specific level of diversity in the cast and crew of a project.

Even with the decline in ratings, however, the Oscars remain special because the telecast is watched live and viewers sit through the commercials.

Viewership for most forms of programming has dropped in recent years, in part because of increased viewership of streaming programming.

"We don't make movies like "Call Me by Your Name" for money". What kind of awards ceremony would you like to see?


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