Facebook ends the Explore Feed less than 4 months after its launch

Doug Carpenter
March 3, 2018

Describing it as his "personal challenge for 2018", the 33-year-old kazillionaire said the social network was making too many errors enforcing policies and preventing misuse of its tools.

Facebook has made a decision to drop its controversial second news feed, after negative feedback from users in countries where it was trialed. One feed displayed posts from friends and family while the other was dedicated to content from businesses and Pages.

After learning that users didn't like two separate News Feeds, one for family/friends and another for commercial pages, Facebook has ended its Explore Feed test.

However, FB soon found that people were less satisfied with the change and it didn't really help them connect more.

"People don't want two separate feeds", Adam Mosseri, Head of News Feed, said in a blog post.

Separately, the company is also discontinuing the Explore Feed bookmark globally this week.

PLAY AWAY Think your partner is cheating? The tech giant specifically said it would jettison its "Disputed Flags" program, which instituted indicator warnings for potentially fraudulent or misleading information in certain articles seen on the trending news sidebar or users' news feeds.

We've asked Facebook for comment and will update this article with any response.

"We concluded that Explore isn't an effective way for people to discover new content on Facebook", Mosseri wrote.

The product formally launched last October as an option for U.S. users to find additional news and entertainment from Pages that aren't in a users' news feed. Explore has already been partially superseded by newer alterations to the News Feed.

However, the change went down badly; engagement with Facebook pages tumbled, and its implementation without consultation with stakeholders was described as "downright Orwellian".

A trial redesign of user's news feeds in Sri Lanka, Guatemala, Bolivia, Cambodia, Serbia and Slovakia has been halted after strong criticism. Facebook has also stated that it is acting on this feedback by updating the way the company evaluates where to test new products, and how to communicate with them.

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