Zuckerberg Announces Making Major Changes to Facebook

Delia Walker
January 14, 2018

More specifically, the popular social network is planning to change its algorithms and the way they filter the news in our newsfeed so as to primarily show the hangouts of friends and family members and respectively degrade public posts from businesses and the media. That means posts like a friend asking for advice, recommendations for a trip or an article that prompts interaction, according to a post by Facebook's head of news feed, Adam Mosseri. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed.

The CEO goes on to add that based on the feedback it received from its community, it seems that public content is "crowding" users' News Feeds, impeding them from connecting more with the people they care about. The upshot: "I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions".

"We can speculate that the concerns reflected in Zuckerberg's post may very well have been driving these declines", Brian Wieser, senior research analyst at Pivotal Research Group, said in a note, referring to social media's site founder and CEO, Mark Zuckerberg.

"We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being", Zuckerberg said.

In a bid to make time spent on Facebook more "meaningful", the social network wants to reduce the amount of posts that users consume passively, such as public content.


"We can feel more connected and less lonely, and that correlates with long term measures of happiness and health", he wrote.

From your home screen view of Facebook mobile, click on the three horizontal lines on the top right side of the screen and get "News Feed Preferences".

Ives notes that any hit to publishers from the impending News Feed changes should be mitigated by the above "strong monetization tailwinds".

There's plenty of evidence to suggest the Kremlin and other agitators used Facebook's powerful viral machinery to sow discord among Americans: Posts meant to cause mischief about everything from Black Lives Matter to Texas secession helped exacerbate the country's political divisions during a turbulent election year.

This is the phenomenon where people stop sharing as much information about their personal lives on Facebook, yielding less useful data for the advertisers on whom Facebook relies to make its money.


In recent times, Facebook has become largely centric to posts from businesses, brands and the media. Meanwhile, users can expect to encounter less public content. The hope is that posts by people over companies will foster community, commenting, sharing and interaction.

Numerous meaningful interactions taking place beneath Zuckerberg's post asked that more power be given to the user to decide what shows up in their feed, or to give users the option to only see the most recent posts.

"No matter how well we do on Facebook and how great our videos are, making high-quality videos itself does not bring us any profit", said Cho.

"We started making changes in this direction past year, but it will take months for this new focus to make its way through all our products", Zuckerberg wrote in his Facebook post. And news can help start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience.

"The first four words of Facebook's mission have always been "give people the power", Zuckerberg wrote this week.


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